Lead With Love was founded at the end of 2019 by Michael Latt in Los Angeles, California. Lead With Love is dedicated to harnessing the power of art and storytelling to spark change, fight injustice and empower communities of color.

Deeply rooted in love, authenticity and community, Lead With Love is dedicated to empowering and amplifying women and artists of color and their stories as well as collaborating with our nation’s leading organizers, brands and artists to help build a brighter future grounded in equality, justice and equity where we all have the access, tools and resources to not just survive but thrive. Love, creativity, compassion and kindness are the guiding forces in all aspects of Lead With Love’s business and operations and the fuel to the fire that drives Lead With Love’s work to make a difference and bring more happiness into the world. 

Lead With Love can provide clients with an array of different services including: strategic planning, communications advising, social media marketing, content production, creative direction, digital advertising, marketing consultation, coalition building, influencer engagement, special projects management, event production, and more. The services can be broken up into three primary categories: Digital Marketing + Social Media Consulting, Communications Strategizing, and Political + Social Impact Advising.

• Lead With Love can unlock a client’s full potential to make a difference in the world and help others. Instead of recreating the wheel, Lead With Love collaborates and builds with the nation’s leading organizers and organizations who are on the frontlines of politics, grassroots organizing and philanthropy. Lead With Love can connect clients with these phenomenal and impactful nonprofits and individuals to formulate official partnerships, strategize and execute campaigns and facilitate creative collaborations with leading groups.
• Lead With Love can handle all of a client’s digital marketing and social media needs with a innovative and proven approach grounded in years of experience overseeing, managing and growing social media accounts for clients like Common, the Sundance Film Festival, Ava DuVernay’s ARRAY, Ryan Coogler’s Fruitvale Station and more. Lead With Love can build a cohesive, engaging and compelling digital marketing and social media strategy that is deeply rooted in authenticity and love, guided by analytics and driven by captivating content and experiences. From executing live event coverage to building out year-long multi-layered digital strategies, Lead With Love can manage original content production, publishing, analytics, messaging, and creative direction for any brand, organization or public figure.
• While Lead With Love believes that the work on the ground comes first, storytelling across mediums is imperative to creating lasting meaningful change. Through stories, content and art, Lead With Love’s campaigns and strategies showcase the humanity of marginalized communities, shine a light on injustices in society and shift the narrative about how we talk about the issues. Furthermore, storytelling has the power to transform people’s perceptions of other communities as well as their views of themselves.

Lead With Love’s campaigns for clients’ past projects consistently engage audiences on a multi-layered and multi-channel approach where audiences interact with the project(s) in a variety of ways that leave a lasting impression, inspires audiences to take action, and drives interest and awareness about them. The activations and engagements leverage the selected project to drive meaningful change, cultivate a passionate and deep connection between audiences and the campaign, spark dialogue around the issues that matter most, generate WOM among a robust and diverse audience across the globe, and help audiences understand the significance of each project.