Lead With Love, Inc. (2019 – Present)
FOUNDER, CEO for Lead With Love Inc. Founded by Michael Latt, Lead With Love, Inc. is dedicated to leveraging the power of storytelling for social good, working with trailblazing artists to utilize their platform to spark change, and empowering women and artists of color in their careers.
Netflix (2021)
MANAGER for Netflix in the Multicultural Publicity Department
Blackout for Human Rights (2014 – Present)
MARKETING DIRECTOR for Blackout for Human Rights. Responsibilities include leading the execution of all marketing campaigns, developing communications initiatives, facilitating strategic partnerships, overseeing content production, producing events and more.
Traveling The Interstitium With Octavia Butler (2021 - 2021)
Social Media Director for the project Traveling The Interstitium With Octavia Butler that premiered at the 2021 Sundance Film Festival. Responsibilities include overseeing all digital marketing and social media for the project, managing the day to day publishing of content across all platforms, and more.
The Collective PAC (2020 - 2021)
Consultant for The Collective PAC.
The Malcolm X & Betty Shabazz Center (2019 - 2021)
Senior Advisor for The Malcolm X & Betty Shabazz Center.
Warner Bros. Studio (2018 – 2021)
CONSULTANT for Warner Bros. Studio’s Multicultural Marketing Department on films like Crazy Rich Asians, Just Mercy and more. Responsibilities include brainstorming and organizing special events, supporting the marketing team on inclusion initiatives, conducting outreach to community and advocacy organizations, providing cultural and activist insight and more.
Think Common Entertainment, Imagine Justice (2016 – 2021)
COMMUNICATIONS DIRECTOR + POLITICAL ADVISOR for Grammy, Emmy and Academy Award Winning Artist Common and his nonprofit Imagine Justice. Responsibilities include leading strategic planning and execution of all political and social justice initiatives for Common and Imagine Justice, overseeing all communications for Imagine Justice as well as digital marketing for Common including running his personal social media, coordinating the production of original content, planning special events and activations, supporting all areas of business for Common when possible and more.
ARRAY Now (2019 – 2020)
COMMUNICATIONS CONSULTANT for Award Winning Filmmaker Ava DuVernay’s ARRAY Now. Responsibilities include overseeing all digital marketing engagements, conducting targeted outreach, developing marketing campaigns, event planning, building promotional partnerships and more.
Annapurna Pictures (2018 – 2019)
CONSULTANT for Annapurna Pictures’ Oscar Winning film If Beale Street Could Talk. Responsibilities included engaging artists and influential figures to support the film, developing strategies for integrated marketing campaigns, coordinating earned media opportunities and more.
Sundance Film Festival (2014 – 2018)
DIGITAL CONTENT PRODUCER + MARKETING CONSULTANT for the 2014 - 2018 Sundance Film Festival. Responsibilities included overseeing the development of digital activations, spearheading digital content production across departments, producing and publishing original content series, executing integrated, cross-platform marketing campaigns and graphic design
Campaign for Black Male Achievement (2016 – 2017)
MARKETING CONSULTANT for Campaign for Black Male Achievement. Responsibilities included creating all original content for social media, overseeing production of original content series, coordinating digital marketing activations, and event planning.
Magnolia Pictures (2016 – 2017)
MARKETING CONSULTANT for the film I Am Not Your Negro. Responsibilities included conducting targeted outreach, developing digital marketing campaigns, event planning, building promotional partnerships, coordinating special screenings, supporting the publicity team in strategic communications planning and producing branded content.
Question Bridge: Black Males (2016 – 2017)
MARKETING MANAGER for the transmedia art project Question Bridge: Black Males. Responsibilities included executing strategic digital and social media initiatives, managing partnerships with online media outlets and sponsors, spearheading original content creation, collaborating with internal departments to streamline marketing campaigns, and overseeing all social media initiatives.
Tiny Giant Entertainment, Fox Searchlight (2015 – 2017)
MARKETING MANAGER + CONSULTANT for Nate Parker’s The Birth of a Nation. Responsibilities included orchestrating digital marketing strategies around the Festival release, launching and managing all film social media channels, amplifying publicity’s messaging strategy through digital content activations, producing original content for promotion and coordinating with talent to boost buzz around the film.
Significant Productions/Whitaker Peace Initiative (2015)
MARKETING MANAGER + ADMINISTRATIVE ASSISTANT for Academy Award Winning Actor, Producer and Philanthropist Forest Whitaker. Responsibilities included developing content marketing strategies with Forest, designing business and marketing presentations, assisting in the preparation for various film productions, and managing day to day operations for Forest.
Sony Pictures Entertainment (2014)
DIGITAL MARKETING COORDINATOR for Sony Pictures Entertainment. Responsibilities included building presentation decks for internal meetings, compiling social insights using analytic/reporting tools (ListenFirst, Radian6, Sprout Social, etc.), monitoring key digital marketing metrics (CPP, CPM, etc.) for paid and organic campaigns, constructing social performance reports to showcase accomplishments and evaluate challenges of past campaigns and demonstrate trends on competitor channels, and discovering new technologies and platforms for future campaigns.
Significant Productions, The Weinstein Company (2012 - 2014)
DIGITAL MARKETING DIRECTOR for the film FRUITVALE STATION. Responsibilities included developing, launching and managing social media accounts for Fruitvale, working closely with talent to brainstorm messaging and content strategies, developing digital activations and initiatives, tracking and optimization of digital marketing campaigns across all digital channels throughout the festival circuit, theatrical release, awards season and home entertainment release, and more.
FOUNDER, CEO for Lead With Love Inc. Founded by Michael Latt, Lead With Love, Inc. is dedicated to leveraging the power of storytelling for social good, working with trailblazing artists to utilize their platform to spark change, and empowering women and artists of color in their careers.
Netflix (2021)
MANAGER for Netflix in the Multicultural Publicity Department
Blackout for Human Rights (2014 – Present)
MARKETING DIRECTOR for Blackout for Human Rights. Responsibilities include leading the execution of all marketing campaigns, developing communications initiatives, facilitating strategic partnerships, overseeing content production, producing events and more.
Traveling The Interstitium With Octavia Butler (2021 - 2021)
Social Media Director for the project Traveling The Interstitium With Octavia Butler that premiered at the 2021 Sundance Film Festival. Responsibilities include overseeing all digital marketing and social media for the project, managing the day to day publishing of content across all platforms, and more.
The Collective PAC (2020 - 2021)
Consultant for The Collective PAC.
The Malcolm X & Betty Shabazz Center (2019 - 2021)
Senior Advisor for The Malcolm X & Betty Shabazz Center.
Warner Bros. Studio (2018 – 2021)
CONSULTANT for Warner Bros. Studio’s Multicultural Marketing Department on films like Crazy Rich Asians, Just Mercy and more. Responsibilities include brainstorming and organizing special events, supporting the marketing team on inclusion initiatives, conducting outreach to community and advocacy organizations, providing cultural and activist insight and more.
Think Common Entertainment, Imagine Justice (2016 – 2021)
COMMUNICATIONS DIRECTOR + POLITICAL ADVISOR for Grammy, Emmy and Academy Award Winning Artist Common and his nonprofit Imagine Justice. Responsibilities include leading strategic planning and execution of all political and social justice initiatives for Common and Imagine Justice, overseeing all communications for Imagine Justice as well as digital marketing for Common including running his personal social media, coordinating the production of original content, planning special events and activations, supporting all areas of business for Common when possible and more.
ARRAY Now (2019 – 2020)
COMMUNICATIONS CONSULTANT for Award Winning Filmmaker Ava DuVernay’s ARRAY Now. Responsibilities include overseeing all digital marketing engagements, conducting targeted outreach, developing marketing campaigns, event planning, building promotional partnerships and more.
Annapurna Pictures (2018 – 2019)
CONSULTANT for Annapurna Pictures’ Oscar Winning film If Beale Street Could Talk. Responsibilities included engaging artists and influential figures to support the film, developing strategies for integrated marketing campaigns, coordinating earned media opportunities and more.
Sundance Film Festival (2014 – 2018)
DIGITAL CONTENT PRODUCER + MARKETING CONSULTANT for the 2014 - 2018 Sundance Film Festival. Responsibilities included overseeing the development of digital activations, spearheading digital content production across departments, producing and publishing original content series, executing integrated, cross-platform marketing campaigns and graphic design
Campaign for Black Male Achievement (2016 – 2017)
MARKETING CONSULTANT for Campaign for Black Male Achievement. Responsibilities included creating all original content for social media, overseeing production of original content series, coordinating digital marketing activations, and event planning.
Magnolia Pictures (2016 – 2017)
MARKETING CONSULTANT for the film I Am Not Your Negro. Responsibilities included conducting targeted outreach, developing digital marketing campaigns, event planning, building promotional partnerships, coordinating special screenings, supporting the publicity team in strategic communications planning and producing branded content.
Question Bridge: Black Males (2016 – 2017)
MARKETING MANAGER for the transmedia art project Question Bridge: Black Males. Responsibilities included executing strategic digital and social media initiatives, managing partnerships with online media outlets and sponsors, spearheading original content creation, collaborating with internal departments to streamline marketing campaigns, and overseeing all social media initiatives.
Tiny Giant Entertainment, Fox Searchlight (2015 – 2017)
MARKETING MANAGER + CONSULTANT for Nate Parker’s The Birth of a Nation. Responsibilities included orchestrating digital marketing strategies around the Festival release, launching and managing all film social media channels, amplifying publicity’s messaging strategy through digital content activations, producing original content for promotion and coordinating with talent to boost buzz around the film.
Significant Productions/Whitaker Peace Initiative (2015)
MARKETING MANAGER + ADMINISTRATIVE ASSISTANT for Academy Award Winning Actor, Producer and Philanthropist Forest Whitaker. Responsibilities included developing content marketing strategies with Forest, designing business and marketing presentations, assisting in the preparation for various film productions, and managing day to day operations for Forest.
Sony Pictures Entertainment (2014)
DIGITAL MARKETING COORDINATOR for Sony Pictures Entertainment. Responsibilities included building presentation decks for internal meetings, compiling social insights using analytic/reporting tools (ListenFirst, Radian6, Sprout Social, etc.), monitoring key digital marketing metrics (CPP, CPM, etc.) for paid and organic campaigns, constructing social performance reports to showcase accomplishments and evaluate challenges of past campaigns and demonstrate trends on competitor channels, and discovering new technologies and platforms for future campaigns.
Significant Productions, The Weinstein Company (2012 - 2014)
DIGITAL MARKETING DIRECTOR for the film FRUITVALE STATION. Responsibilities included developing, launching and managing social media accounts for Fruitvale, working closely with talent to brainstorm messaging and content strategies, developing digital activations and initiatives, tracking and optimization of digital marketing campaigns across all digital channels throughout the festival circuit, theatrical release, awards season and home entertainment release, and more.